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Como está a sua presença on-line?

2008-10-31 073 (2)

Já vai algum tempo desde que a forma mais fácil de encontrar um contato era folhar a lista telefônica. Acho que os mais novos nem sabem o que é isso. Com a utilização em massa dos meios eletrônicos é muito mais simples digitar o que se procura em um site de buscas. Google it! É, as coisas mudam e na maioria das vezes para melhor.

O que acontece então se alguém indica os seus serviços profissionais? Eu acredito que a primeira coisa que o potencial paciente fará é buscar seu nome nos mecanismos de busca de internet. Seus dados de contato estão disponíveis? Estão corretos? Você possui páginas nas redes sociais? Possui site? Está atualizado? Hoje não dá para ficar sem exposição profissional na internet.

Redes sociais são um ótimo instrumento de divulgação. Praticamente todo mundo possui perfil nas redes sociais e é muito fácil encontrar esse perfil nos mecanismos de busca. Vá lá e digite seu nome no Google. Provavelmente umas das primeiras referências ao seu nome estará nas redes sociais. Aproveite! Registre que você é um cirurgião-dentista, qual região você atua, qual o seu telefone, e-mail e endereço. Faça com que encontrar você seja fácil. Mas, esse acesso às suas informações vem para o bem e para o mal também. Cuidado com o que você torna público em sua página. Lembre-se que sua reputação está sendo julgada. Diz-se que a primeira impressão é a que fica e depois dá muito trabalho desfazer uma primeira má impressão. Cuidado com fotos inadequadas, comentários politicamente incorretos, posições radicais em política e direitos humanos e por aí vai. E, principalmente, fique atento à exposição de sua família com relação à ostentação. Leve em conta que vivemos em um país desigual e violento.

Blogs podem ser uma forma interessante de manter conteúdo atualizado associado à sua atividade profissional. Escrever constantemente em um blog melhora a sua reputação (dependendo do que você escreve, é claro!) e aumenta as chances dos mecanismos de busca indexarem seus dados. Cuidado com a exposição de técnicas de tratamento, com as garantias de resultado e com a exposição de pacientes com material fotográfico, de vídeo e áudio. Faça um esforço para compreender melhor as imposições associadas ao Código de Ética Odontológica e ao Direito do Consumidor.

Por fim o mais importante. Já tratou de montar o seu site. Com as ferramentas disponíveis hoje, você não precisa ser um programador. É possível fazer um site sem entender nenhum código de html. E, se for necessário, é possível recorrer à ajuda de um profissional. Os preços de hospedagem são muito acessíveis, baratos até. Então não há mais desculpa para não ter o próprio site, nem que seja um site estático com as principais informações de contato e informações profissionais relevantes. Tome conta para que o site seja visualmente agradável e fácil de usar e coloque-o no ar o mais rápido que puder. Levará um bom tempo até que os mecanismos de busca o indexem.

Com um site mais elaborado você pode incluir depoimento de pacientes, vídeos com informações gerais em Odontologia, parcerias que seu consultório tenha e pesquisas de satisfação com seus serviços. Pode ainda ter um setor restrito para pacientes com informações diversas. As empresas de internet também oferecem serviços inserindo propaganda on-line nas redes sociais e nos serviços de e-mail e de busca. Hoje é só usar a criatividade e as opções serão praticamente sem fim.

Pare de agir como se as listas telefônicas ainda fossem atuais, mantenha-se ligado com o mundo atual e vá on-line também.

Let’s TAD.

Published in ADM

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