Se você deseja construir uma prática odontológica sustentável comece, agora, a tratar com carinho e dedicação a área de diagnóstico e prevenção de seu consultório. Posso listar algumas vantagens em se investir fortemente em prevenção. Vejamos:
1 – Diagnóstico precoce de alterações odontológicas.
2 – Promoção de saúde e prevenção de doenças dentárias.
3 – Menor investimento de tempo e recursos financeiros, no longo prazo, para seus pacientes.
4 – Maior fluxo de pacientes pela cadeira do CD.
5 – Procedimentos de menor valor, porém, de baixa complexidade e alta produtividade, com baixo custo de produção.
6 – Procedimentos podem ser executados, em grande parte, por pessoal auxiliar. Importante especialmente para clínicas odontológicas.
7 – E, é nas consultas de prevenção que, por meio do diagnóstico, se obtém a demanda de tratamentos que gira os outros setores de atuação do consultório.
Imagine agora se fosse possível montar um sistema de trabalho bem gerido onde o fluxo de pacientes pela área de diagnóstico e prevenção mantivesse todo o custo do consultório e que toda a produção dos outros setores se tornasse lucro. Pois é isso que uma prática profissional focada em promoção de saúde e prevenção pode oferecer. Uma relação paciente/profissional do tipo ganha/ganha. As duas partes são beneficiadas.
A captação e manutenção de pacientes de prevenção depende fortemente do efetivo gerenciamento de comunicação do consultório. A explicação detalhada e efetiva da importância das consultas de diagnóstico e prevenção frequentes é imperativa. A abordagem sistemática para reativar pacientes com atrasos nas rotinas de acompanhamento deve ser uma atividade rotineira. Pacientes que concluem tratamentos devem ser incorporados no serviço de prevenção do consultório, inclusive com o agendamento da próxima consulta prevenção. Serviços acessórios devem ser oferecidos para aumentar o valor agregado do tratamento. A divulgação do seu consultório deve ser aumentada por meio dos atuais pacientes, da internet, das redes sociais e mídia em geral. Enfim, fazer, com as ferramentas disponíveis, a divulgação clara do paradigma de que os cuidados contínuos com saúde bucal são imprescindíveis.
Vá além do “só uma limpezinha”, foque em Odontologia Integral e construa a sua Odontologia de Valor.
Let’s TAD.
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